Executive Management

Current Positions

• Board Member and CEO at Leejam Sports Company.

Previous Positions

• Deputy Governor for Development, Planning, and Oversight at National Development Fund.
• Chief Operating Officer at The Saudi Technology Development and Investment Company.
• Assistant Vice President at Riyad Capital.
• Board Member at Leejam Sports Company.

• Member of the Audit Committee at the Industrial Development Fund.

Experience

• Held several prominent leadership positions, including Board Member at Leejam Sports Company from 2019 to 2021, recently as Deputy Governor at the National Development Fund. Also, served as Assistant Vice President at Riyad Capital, Chief Operating Officer at TAQNIA Company, and worked at the Industrial Development Fund led and contributed to successful debt and equity transactions, partnerships, and provided advice on evaluating industrial projects in sectors like healthcare, building materials, petrochemicals, defense, development, and technology, totaling 15 Billion Saudi Riyal.

Qualifications

• Bachelor’s in Finance from King Fahd University of Petroleum and Minerals – 2003.
• Certificates in Business Leadership Development – Wharton School, University of Pennsylvania – United States.

Current Positions

• CFO of Leejam Sports Company.

Previous Positions

• Seasoned CFO with +17 years of financial executive experience. Assim has an international professional work experience as he held senior roles with General Electric and Ernst & Young. He joined Leejam from Almunajem Foods Company where he was the CFO for the last 9 crowned with successfully leading an oversubscribed public offering in 2021.

Experience

• Carries over +17 years of Executive & Financial experience.

Current Positions

COO of Leejam Sports Company.

Previous Positions

• Deputy COO at Leejam Sports Company – Fitness Time, KSA & UAE
• Head of Business Support at Leejam Sports Company – Fitness Time
• General Manager of Ladies Clubs Fitness Time at Leejam Sports Company, KSA & UAE
• Deputy General Manager of Ladies Clubs Fitness Time at Leejam Sports Company, KSA & UAE.

Experience

Extensive experience spanning multiple departments including Operations, Business Support, General Management, Administration, and Partnership Management. she has accumulated a wealth of experience totaling over 15 years

Qualifications

• MBA (Banking & Finance), Bangor University.
• Bachelor’s Degree in English, Princess Nora Bint Abdulrahman University.
• Diploma in IT, Newtech S. A.

Current Positions
Chief Technology Officer – Leejam Sports Company

Previous Positions

• General Manager of Digital Services – National Information Center (SDAIA) (2011 – 2022)
  • Led the development of Tawakkalna
  • Implemented major digital projects such as SD-WAN and private open-source cloud
  • Led the implementation and development of IT Service Management (ITSM)

• Business Relationship Manager – Al Rajhi Bank (2005 – 2011)
  • Developed strategies to enhance customer experience
  • Expanded the customer base and improved customer satisfaction

Experience

Over 20 years of experience, Yasser Almyassar has led transformational projects that have significantly impacted Saudi Arabia’s technology sector, enhancing digital infrastructure and empowering organizations to achieve remarkable growth.

Academic and Professional Certifications

✅ Diploma in English – King George College, Canada

✅ Business Administration – King Abdulaziz University

✅ Information Technology – Riyadh College of Technology

✅ Leading Digital Business Transformation – IMD

✅ Leadership Development Program – HEC Paris

✅ Specialized certificates from Boston University in Product Management and Strategic Digital Marketing

✅ Multiple professional certifications, including ISO 27001, TOGAF 9, PMP, ITIL Expert Level, and COBIT 5

National Contributions and Committee Memberships

• National Hajj Technology Committee
• National Statistics Technology Committee
• Technical Change and Advisory Committee
• Communications and Information Technology Committee – Riyadh Chamber of Commerce

Yasser believes in reshaping the digital future and driving organizations to new levels of success through technology and sustainable digital transformation.

Current Positions
CSSO

Previous Positions

• VP HR, GS & HSE, Tasnee (National Industrialization Company)
• VP Shared Services, Contact Center Company (stc subsidiary)
• Divisional Human Resources Manager (SD&L), Almarai Co. Riyadh, KSA
• Group Learning & Talent Development Head, Almarai Co. Riyadh, KSA
• Divisional Human Resources Manager, Almarai Co. Riyadh, KSA

Experience
over 15 years of experience in HR, talent development, and shared services.in the industrial, telecommunications, and food industries sectors, with a strong background in recruitment and personnel management.

Qualifications

• Master of Science (M.S.), Human Resources Design – Claremont Graduate University – Peter F. Drucker and Masatoshi Ito Graduate School of Management
• Bachelor, English Language and Its Literature, Al-Imam Muhammad Ibn Saud Islamic University

Current Positions

CIO of Leejam Sports Company.

Previous Positions

• Director, Business Development at Olayan Group.
• Group Executive Director at Al Yemni Group.
• Senior Manager, Financial Planning at GUCCI.
• CFO Japan & Asia Pacific at Arysta Lifescience Corp.
• Senior Financial Analyst at KVH/Fidelity Investments.

Experience

Extensive experience in strategic M&A, joint ventures, and financial management across KSA, MENA, Japan, and Asia Pacific. Proven track record in managing businesses and driving growth through investment strategies.

Qualifications

• Executive Management Program, Harvard Business School.
• Leadership Program, IMD Business School.
• CMA Certificate, US Chartered Institute of Management Accountants.
• Master of Science in Management, Kumamoto Gakuen University.
• Bachelor of Science in Finance, ISCAE Business School.