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EXECUTIVE MANAGEMENT

A contained grasp of responsibility requires effort and careful consideration of how to carry out a process in an intelligent manner. Our Executive Management strategically caters tangibility to the company’s ultimate milestones.

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Adnan Al-Khalaf

Chief Executive Officer

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Shaden Alsagri

Chief Operation Officer

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Mohammed Alyahya

Chief Shared Services Officer

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Amer Almomen

Chief Commercial Officer

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Yasser Almyassar

Chief Technology Officer

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Assim Al-Attas

Chief Financial Officer

Adnan Al-Khalaf

Chief Executive Officer

Current Positions

  • CEO of Leejam Sports Company.

 

Previous Positions

  • CEO and Vice President for a number of companies in the medical, services, manufacturing, retail, and distribution sectors, the last of which was with the Saudi Telecom Group (STC).

 

Experience

  • Carries over 21 years of management experience.

 

Qualifications

  • Executive MBA from Al-Yamamah University (YU) and a Master’s degree in International Business Management from INSEEC business school.

Shaden Alsagri

Chief Operation Officer

Current Positions

COO of Leejam Sports Company.

 

Previous Positions

  • Deputy COO at Leejam Sports Company – Fitness Time, KSA & UAE
  • Head of Business Support at Leejam Sports Company – Fitness Time
  • General Manager of Ladies Clubs Fitness Time at Leejam Sports Company, KSA & UAE
  • Deputy General Manager of Ladies Clubs Fitness Time at Leejam Sports Company, KSA & UAE.

 

Experience

Extensive experience spanning multiple departments including Operations, Business Support, General Management, Administration, and Partnership Management. she has accumulated a wealth of experience totaling over 15 years

 

Qualifications

  • MBA (Banking & Finance), Bangor University.
  • Bachelor’s Degree in English, Princess Nora Bint Abdulrahman University.
  • Diploma in IT, Newtech S. A.

Mohammed Alyahya

Chief Shared Services Officer

Current Positions
CSSO

 

Previous Positions

  • VP HR, GS & HSE, Tasnee (National Industrialization Company)
  • VP Shared Services, Contact Center Company (stc subsidiary)
  • Divisional Human Resources Manager (SD&L), Almarai Co. Riyadh, KSA
  • Group Learning & Talent Development Head, Almarai Co. Riyadh, KSA
  • Divisional Human Resources Manager, Almarai Co. Riyadh, KSA

 

Experience
over 15 years of experience in HR, talent development, and shared services.in the industrial, telecommunications, and food industries sectors, with a strong background in recruitment and personnel management.

 

Qualifications

  • Master of Science (M.S.), Human Resources Design – Claremont Graduate University – Peter F. Drucker and Masatoshi Ito Graduate School of Management
  • Bachelor, English Language and Its Literature, Al-Imam Muhammad Ibn Saud Islamic University

Amer Almomen

Chief Commercial Officer

Current Positions
CCO

 

Previous Positions

  • Vice President of Digital Business, Jarir Bookstore
  • Vice President of Digital Business, Dr. Sulaiman Alhabib Medical Group
  • Assist. Deputy Minister, Ministry of Communications & IT
  • Senior Consultant, Elixir Business Consultancy
  • Digital Marketing Manager – MEA, Procter & Gamble

 

Experience
20+ years of experience in management and leading business transformation across several industries, including FMCG, Retail, Healthcare, Management Consultancy, and Government, with a proven track record of accomplishments in E-commerce, Digital Marketing, and delivering exceptional Customer Experiences.

 

Qualifications
Graduated from KFUPM with a BSc in MIS. Holds post-graduate degrees and executive programs from IMD Business School, Columbia University, MIT, and UC Berkeley University

Yasser Almyassar

Chief Technology Officer

Current Positions
CTO

 

Previous Positions
General Manager of Digital Services at SDAIA, where he led national initiatives like Tawakkalna and spearheaded strategic projects in ITSM, open-source cloud, and infrastructure modernization. He established and led architecture and design teams, contributing to various national initiatives and digital service improvements.

 

Experience
Over 20 years of experience in the technology domain

 

Qualifications
Graduated from Riyadh College of Technology with a major in Computer Support and King Abdulaziz University with a major in Business Administration

Assim Al-Attas

Chief Financial Officer

Current Positions

  • CFO of Leejam Sports Company.

 

Previous Positions

  • Seasoned CFO with +17 years of financial executive experience. Assim has an international professional work experience as he held senior roles with General Electric and Ernst & Young. He joined Leejam from Almunajem Foods Company where he was the CFO for the last 9 crowned with successfully leading an oversubscribed public offering in 2021.

Experience

  • Carries over +17 years of Executive & Financial experience.

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