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EXECUTIVE MANAGEMENT

A contained grasp of responsibility requires effort and careful consideration of how to carry out a process in an intelligent manner. Our Executive Management strategically caters tangibility to the company’s ultimate milestones.

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Shaden Alsagri

Chief Operation Officer

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Mohammed Alyahya

Chief Shared Services Officer

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Yasser Almyassar

Chief Technology Officer

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Assim Al-Attas

Chief Financial Officer

Shaden Alsagri

Chief Operation Officer

Current Positions

COO of Leejam Sports Company.

 

Previous Positions

  • Deputy COO at Leejam Sports Company – Fitness Time, KSA & UAE
  • Head of Business Support at Leejam Sports Company – Fitness Time
  • General Manager of Ladies Clubs Fitness Time at Leejam Sports Company, KSA & UAE
  • Deputy General Manager of Ladies Clubs Fitness Time at Leejam Sports Company, KSA & UAE.

 

Experience

Extensive experience spanning multiple departments including Operations, Business Support, General Management, Administration, and Partnership Management. she has accumulated a wealth of experience totaling over 15 years

 

Qualifications

  • MBA (Banking & Finance), Bangor University.
  • Bachelor’s Degree in English, Princess Nora Bint Abdulrahman University.
  • Diploma in IT, Newtech S. A.

Mohammed Alyahya

Chief Shared Services Officer

Current Positions
CSSO

 

Previous Positions

  • VP HR, GS & HSE, Tasnee (National Industrialization Company)
  • VP Shared Services, Contact Center Company (stc subsidiary)
  • Divisional Human Resources Manager (SD&L), Almarai Co. Riyadh, KSA
  • Group Learning & Talent Development Head, Almarai Co. Riyadh, KSA
  • Divisional Human Resources Manager, Almarai Co. Riyadh, KSA

 

Experience
over 15 years of experience in HR, talent development, and shared services.in the industrial, telecommunications, and food industries sectors, with a strong background in recruitment and personnel management.

 

Qualifications

  • Master of Science (M.S.), Human Resources Design – Claremont Graduate University – Peter F. Drucker and Masatoshi Ito Graduate School of Management
  • Bachelor, English Language and Its Literature, Al-Imam Muhammad Ibn Saud Islamic University

Yasser Almyassar

Chief Technology Officer

Current Positions
Chief Technology Officer – Leejam Sports Company

 

Previous Positions

  • General Manager of Digital Services – National Information Center (SDAIA) (2011 – 2022)
    • Led the development of Tawakkalna
    • Implemented major digital projects such as SD-WAN and private open-source cloud
    • Led the implementation and development of IT Service Management (ITSM)

 

  • Business Relationship Manager – Al Rajhi Bank (2005 – 2011)
    • Developed strategies to enhance customer experience
    • Expanded the customer base and improved customer satisfaction

 

Experience

Over 20 years of experience, Yasser Almyassar has led transformational projects that have significantly impacted Saudi Arabia’s technology sector, enhancing digital infrastructure and empowering organizations to achieve remarkable growth.

 

Academic and Professional Certifications

✅ Diploma in English – King George College, Canada

✅ Business Administration – King Abdulaziz University

✅ Information Technology – Riyadh College of Technology

✅ Leading Digital Business Transformation – IMD

✅ Leadership Development Program – HEC Paris

✅ Specialized certificates from Boston University in Product Management and Strategic Digital Marketing

✅ Multiple professional certifications, including ISO 27001, TOGAF 9, PMP, ITIL Expert Level, and COBIT 5

 

National Contributions and Committee Memberships

  • National Hajj Technology Committee
  • National Statistics Technology Committee
  • Technical Change and Advisory Committee
  • Communications and Information Technology Committee – Riyadh Chamber of Commerce

 

Yasser believes in reshaping the digital future and driving organizations to new levels of success through technology and sustainable digital transformation.

Assim Al-Attas

Chief Financial Officer

Current Positions

  • CFO of Leejam Sports Company.

 

Previous Positions

  • Seasoned CFO with +17 years of financial executive experience. Assim has an international professional work experience as he held senior roles with General Electric and Ernst & Young. He joined Leejam from Almunajem Foods Company where he was the CFO for the last 9 crowned with successfully leading an oversubscribed public offering in 2021.

Experience

  • Carries over +17 years of Executive & Financial experience.

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